In the World of CUSTOMER.....!!!!

CUSTOMER is derived from the word 'CUSTOM' which means 'HABBIT' or something which one is following since ages.....So customer means a person who have a habbit of purchasing from SELLER....or in other words who has become a BUYER or have been forced to become a BUYER (to satisfy the desire) due to tempting offers being offered by SELLERS.....Earlier people use to go to market to purchase the basic needs not the luxury....but now things have changed ,luxury is turning into needs with each day passing......Different brands are there in market with different products in terms of quality & quantity......Mantra of "DIFFERENTIATION" is being followed today.....then they have skilled sales men to convince people and also the tempting offers......Yesterday read an article in Brand Equity regarding "Premium or Freemium" which is more attractive.....premium is getting some discout on some product and freemium is getting something exta in quantity.....although for me it doesnt make much difference ...but again different people have different choice.....whenever i go for shopping i purchase product or service that is different from others and valuable too irrespective of the price.....but my friends prefer to purchase the one selling at discout or the one which is offering something extra in quantity at the same price.....so what i think ,to become more of CUSTOMER CENTRIC we can apply all together a different strategy....whenever any company wants to offer something extra or on discount.....it should keep open both the options for CUSTOMER .....i.e. the one who want discount can go for that ...and the other who want something extra can opt for that.....and this way SELLER can prevent CUSTOMER from going to any other shop .....and also CUSTOMER will stick to the company because of the GOODWILL....after all...it is the CUSTOMER who is the KING....!!!