DETERMINATION

a key to success

Wednesday, June 30, 2010

In the World of CUSTOMER.....!!!!

CUSTOMER is derived from the word 'CUSTOM' which means 'HABBIT' or something which one is following since ages.....So customer means a person who have a habbit of purchasing from SELLER....or in other words who has become a BUYER or have been forced to become a BUYER (to satisfy the desire) due to tempting offers being offered by SELLERS.....Earlier people use to go to market to purchase the basic needs not the luxury....but now things have changed ,luxury is turning into needs with each day passing......Different brands are there in market with different products in terms of quality & quantity......Mantra of "DIFFERENTIATION" is being followed today.....then they have skilled sales men to convince people and also the tempting offers......Yesterday read an article in Brand Equity regarding "Premium or Freemium" which is more attractive.....premium is getting some discout on some product and freemium is getting something exta in quantity.....although for me it doesnt make much difference ...but again different people have different choice.....whenever i go for shopping i purchase product or service that is different from others and valuable too irrespective of the price.....but my friends prefer to purchase the one selling at discout or the one which is offering something extra in quantity at the same price.....so what i think ,to become more of CUSTOMER CENTRIC we can apply all together a different strategy....whenever any company wants to offer something extra or on discount.....it should keep open both the options for CUSTOMER .....i.e. the one who want discount can go for that ...and the other who want something extra can opt for that.....and this way SELLER can prevent CUSTOMER from going to any other shop .....and also CUSTOMER will stick to the company because of the GOODWILL....after all...it is the CUSTOMER who is the KING....!!!

Tuesday, March 30, 2010

SOME1 OR SOMETHING SPECIAL

Its been a month i have been trying to talk to a very decent and different personality in office.....that person have become really special to me as i have to apply a lot of brain as well as the hard disk of mine(as i have to remember a lot) what i have to speak and how( more of articulation)........i gave it a thought for the reason why its happening ...why i want to talk to him without even knowing him.....as every thing has a logic in it.....is this Coulomb's law i.e. oppposite charges attract each other , some people say in relationships also this law can be applied...but if it is that, it has to be both ways.........or is it the aura concept which is more concerned with the vibrations but even in that we say it is all aobut the positive and negative vibes coming from that particular person....or is it a fate which is more concerned with "everything is written in advance" i.e. every path is well defined where we have to go....who all we will meet and .....what experiences we will be having in future.........and this all forced me to become somehow very philosophical in my tone........that i had never been in life before......still in search of that logic how and why some1 or something can become so special...........?????:)